Today is our ALL GOOD THINGS COLLECTIVE birthday!
In case you're new around here, we wanted to take a minute to remind you where we have been and where we are going!
All Good Things Collective has a story that starts all the way back in 2011! Jess Connolly was a stay at home mom with three small kids. She had sticky notes of scripture all over her walls, and she knew there had to be a better way to encourage her heart. On a whim, she decided to create an Etsy Shop that combined her love of God's Word and her love of art by selling what she called "scripture prints".
Over the years, the small endeavor grew into a family business called Naptime Diaries. The Connollys brought on employees and left Etsy to create their own web platform. God continued to grow the business, but in 2016 the Connollys perceived that God had new things in store for the business.
In 2016, Naptime Diaries welcomed new co-owners and friends Helen + Will Brooks, and together they began to run the business.
Then with a ton of fresh vision, and new found joy, Naptime Diaries officially rebranded as All Good Things Collective, on April 25th, 2017.
Throughout the past year, this brand has been a testament to God's faithfulness through each and every season, and we are confident that this mission is exactly where God wants us.
All Good Things exists to provide beautiful tools that encourage an abundant life through community + the word.
Here's what we mean by abundant life:
We hope that these products will cultivate community, build the church, + encourage women to step out into their giftings to love and serve others well. We believe that God is up to something good with this business, and we are honored to be apart of it.
This past year, we introduced you to a ton of new product and few new faces, but our mission + vision has stayed exactly the same.
We cannot thank you enough for cheering us along in this process! To celebrate, we are giving you 35% off a few of our favorite #allgoodthingscollective products! Click here to find out which ones!
We love y'all! Thanks for making this the best year yet! Let's continue to run after the Kingdom together!
Grace + Peace,
The All Good Things team